The Marketing sphere is constantly changing due to disruptive digital tools and emerging trends. Consumer favourites are frequently changing, and the approaches of marketers must change with them. This era presents to marketers the need to identify and use the appropriate, cost-effective and efficient marketing communication tool(s) to reach customers and potential customers. Marketing communication tools are also known as promotional mix elements are Advertising (TV, radio, press, PPC), Public relations (PR), Personal selling, Sales promotion and Direct marketing & digital marketing (e-mail, social media, gamification, etc).
In Ghana, we have the Ghana School of Marketing, a modern study centre that leverage technology and practical competencies to raise professional marketers to meet the demand in the marketing sphere. The emergence of digital marketing didn’t just bring social media and online shopping. It also gave us a whole new way to do marketing. This way is significantly cheaper, and if done correctly can be even more effective than broadcasting to the masses through TV or radio.
E-mail Marketing
E-mail marketing is a type of direct marketing that allows customized messages in a form of an e-mail to be sent to readers to inform, advertise, or solicit certain actions from readers. One of the major benefits of direct marketing(e-mail marketing and e-mail automation) is its targeted approach. So, if you’ve done the best and most accurate market research on your customers, you’ll know exactly who to target. It’s also attractive to marketers because its results can be directly measured.
E-mail Automation
According to mailchimp.com, E-mail automation is a way to create e-mails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool. “When you link your website analytics with your e-mail marketing platform, you can target people based on behaviour, preferences, and previous sales.
Then you can personalize each customer’s experience and increase the relevance of your automated campaigns.” – mailchimp.com Using E-mail Automation to Grow Your Business In e-mail automation, a trigger is always set. A trigger allows your system to send out a message based on your contact’s or customer’s activity. You can choose triggers and triggered messages based on your contact’s journey. Visit this link https://www.youtube.com/watch?v=wbpg2My69kI to learn how to automate your sales using email marketing Making E-mail Automation More Effective Few guidelines to help your new automated email strategy run as effortlessly as possible:
Track responses to collect more information
Offer discounts strategically
Create automated drip campaigns
How to Set Up E-mail Automation
Effective email automation starts with planning, selecting the best email marketing
software, through to choosing which metrics to focus on.
Visit this link https://www.fool.com/the-blueprint/email-automation/ to learn how to set
up e-mail automation
Clenard Bawa Adayina
Communication & Marketing Consultant
[email protected] / +233244256323