Profile of Dr Kobby Mensah

Dr Kobby Mensah obtained his PhD in Journalism from the University of Sheffield, UK, and holds an MSc in International Marketing from Sheffield Hallam University, UK.

He is a Chartered Marketer (CIM, UK). A member of Political Marketing Specialist Group (PMSG) of the Political Studies Association (PSA), UK; Associate Editor, African Journal of Management Research, UGBS; Member of Palgrave McMillan Board on Political Marketing Management Book Series. Kobby serves as Chair of the Sales and Marketing Compliance Committee of Accra Brewery Ltd (ABL).

He consults for corporate and political institutions on political marketing, corporate communications, social media deployment and tourism marketing. Kobby recently developed the FOCAS Software, an innovative data-driven customer feedback system that tracks and evaluates service performance.