Profile of Nana Efua Rockson

Nana Efua is an astute Marketing and Communications Professional who has a passion for communication and organizational success. Her mantra is “there’s got to be a better way of doing things”.

She is an adjunct lecturer at the Ghana School of Marketing (GSM) and an Examiner of the professional marketing programme at the Chartered Institute of Marketing, Ghana (CIMG). Currently, she is the Head of Communications and Public Relations at the Institute for Educational Planning and Administration (IEPA), a UNESCO Category II Centre of Excellence for West Africa located at the University of Cape Coast, Ghana. Nana Efua is responsible for all communications – brand, corporate and digital – and stakeholder relations geared towards IEPA’s development of educational leaders, planners, and administrators. She also communicates educational research conducted by IEPA that influences the provision of technical advice to governments within the West African-sub region on educational sector planning for the effective implementation of the United Nations Sustainable Development Goal four (UN SDG 4).

Prior to her joining the IEPA in 2020, Nana Efua was the Group Head, Corporate Affairs & Marketing for GLICO GROUP Ltd, responsible for the GROUP’s Corporate Communication, Public Relations, Brand Management, Digital Strategy, Corporate Social Responsibility actions, Reputation Management and Customer Services.
Before GLICO GROUP in 2012, she was the Fund Raising and Communication Advisor at SOS Children’s Villages Ghana. She has had previous work experience at different levels as a Sales & Marketing Professional in Companies such as Boots the Chemist (UK), SIC Insurance Ltd and Allure Ghana Ltd.

Nana Efua holds a Master of Business Administration (Marketing) from the University of Leicester, UK, a Bachelor’s degree in Educational Psychology from University of Cape Coast, Ghana, a post graduate Diploma in Marketing from the Chartered Institute of Marketing, Ghana, a post graduate Diploma in Marketing from the Chartered Institute of Marketing, UK, a Post Graduate Diploma in Digital Marketing from the African Institute of Technology & Entrepreneurship (AITE)/ Chartered Institute of Marketing Ghana, a Diploma in Insurance from the Ghana Insurance College, Ghana and a Diploma in Public Relations and Advertising from the Ghana Institute of Journalism.

Nana Efua is an accredited member and a Professional Member (ProM) of the Chartered Institute of Marketing Ghana (CIMG), a member of the Chartered Institute of Marketing, United Kingdom (CIM-UK) and also a member of the Institute of Public Relations (IPR) Ghana.

Nana Efua admirably won the Miss Greater Accra title during the Miss Ghana 1997 contest. She believes in ‘beauty with brains’. In 2020, Nana Efua received the Unsung Hero Award at the Ghana Insurance Awards for her role in building and managing the GLICO brand reputably. In 2019, she was named among the top 20 PR Professionals in Ghana and won the Woman PR Professional award organised in 2018 by the Marketing World Awards.When not working, Nana Efua loves to write poetry and she published an anthology in 2018 entitled; “Tebi’s book of love Poems”. She is currently working on publishing her second poetry collection.